YUJI YAZAWA
OFFICIAL SITE

Yujiya Inc.　 (CEO: Daiki Miyazawa, Co-Founder and Director: Yuji YAZAWA, Tatsunori Morikawa) has launched a D2C online store where customers can buy strawberries directly from farms under the internationally popular luxury strawberry brand "BERRY."
▼ BERRY D2C Store
https://shop.berryjapan.com

Direct-to-Consumer Online Store with Farm-Fresh Strawberries

The online store, which delivers premium strawberries directly from BERRY's farms in locations like Iga City, Mie Prefecture, and Tamana City, Kumamoto Prefecture, opened on March 6th (Wednesday).
BERRY's strawberries are currently sold in domestic high-end fruit specialty stores, as well as exported as premium Japanese fruit to Bangkok, Hong Kong, Singapore, Taiwan, and other international markets. Many customers in Japan have expressed their desire on Instagram to purchase BERRY strawberries individually, which led to the launch of this D2C online store. Since strawberries lack a protective skin and are delicate, they are susceptible to transportation damage and have a short shelf life, often being harvested before fully ripening. This direct-from-farm service shortens delivery time, making it possible to deliver the deliciousness that farmers enjoy straight from the field to your home.

Strawberries Are a Creation of People and Nature

Our co-founder and CTO, Tatsunori Morikawa, who has nearly 10 years of experience producing high-quality strawberries, says, "The deliciousness of strawberries depends on the combination of [producer × environmental factors like climate × variety]. Flavor isn’t determined by variety alone, and there are many lesser-known but delicious varieties. Even strawberries of the same variety grown in the same region can taste completely different depending on the grower." Strawberries were introduced to Japan at the end of the Edo period, and over 200 years, around 300 varieties have been cultivated by Japanese hands. Besides the varieties well-known to the public, there are many unique and delicious types of strawberries, each with its distinct flavor profile.
Due to the scale of domestic agriculture and distribution systems, it has been challenging for consumers to experience [unique flavor combinations beyond production areas and varieties]. For example, the difference in taste when the same grower cultivates the same variety in different regions, seasonal changes, and variety-specific differences are among the high-resolution ways to enjoy strawberries that BERRY aims to introduce.

More Strawberries from Our Other Farms Available in the Future

With the opening of this online store, we are starting with direct shipments of strawberries from BERRY's Iga Farm in Mie Prefecture. From late March, strawberries from the BERRY Tamana Farm in Kumamoto Prefecture will also be available.
In addition, strawberries from Awaji Island Farm and other farms currently under development will gradually become available. ▼ Official Website and Social Media
Website: https://berryjapan.com
Instagram: https://instagram.com/berry.japan/
Online Store: https://shop.berryjapan.com

▼ Company Overview
Company Name: Yujiya Inc.
Email: info@berryjapan.com
Founders: Daiki Miyazawa / Tatsunori Morikawa / Yuji Yazawa
Business: Production, processing, and sale of agricultural products / E-commerce site operation / Branding and production of agricultural products and other items

The press release is here.